There seems a mad rush to use blue light in your Fridge.

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A new stainless steel fridge might look nice in your kitchen, but open the door.

What do you see? Is this what food looks like on your kitchen counter or table?

Is this what the food looked like when you bought it?

Light, and the colour of light, affects how we see the environment around us.

Do you want to see food that looks artificially cold, or do you want to see food in the correct light?

The purpose of fridge lighting is to communicate information; we need to see food, and its colour, to decide if it is healthy to eat.

Does a steak look blue, grey, or red fresh and ready to cook & eat? The colour of food helps tell us if is healthy to eat. Is opening your fridge a pleasurable experience?

Can you see everything? Does the food look good? What can you see?

LEDs can provide excellent optical control of light beams in low profile housings. Fridge interior area lighting may be improved with multiple low profile LED lights vs. past methods that used a single fridge lamp.

LED lighting does not have to have poor colour rendition. It is possible to have correct and accurate colour LED lighting in fridges.

Does the food in your supermarket refrigerator case look correct? Much supermarket food is now being lit with linear strip LED lighting. Custom LED lamp phosphor blends can offer accurate colour lighting.

What do you see inside these fridges? Does this look like food you want to eat?

Could fridge interior blue light imply a false sense of food temperature & appearance?

Will blue colour light make you think food is cold, when the fridge is off?

Does fridge lighting make food look like un-ripened fruit that should be left to ripen, but due to colour appearance might be left to rot?

Accurate light colour rendition seems a common sense consumer protection safety issue.

Should a 2000 dollar fridge come with a 2 dollar light?

Fridge interior visual design experience is important, as is accurate and well placed glare free lighting. Fridge manufacturers need to invest in more in how and what consumers see, to meet expectations, and ensure food safety.

There are standards for lighting colour quality.

Do consumers need protection from poor quality lighting colour? Yes they do.

A global view of the food we eat  look & listen to NPR’s review of the book,  ‘Hungry Planet: What The World Eats’   Photographer Peter Menzel and writer Faith D’Aluisio visited 30 different families around the world noting the food they eat